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Jarfa or Zharfa — The Deepness


In Persian (Farsi), “Zharfa” is written as ژرفا (Zharfā) and means depth, profoundness, orn the deep
 the place where the surface ends and a vast, boundless world begins.
Zharfa symbolizes the calm, stability, and quiet wisdom held beneath turbulent waves.
Just as the ocean carries its strongest truths in its deepest layers, Zharfa speaks to the inward journey
calling us to discover our true essence, our soul’s roots, and the depth that lives beneath our story.

Jarfa or Zharfa — The Deepness


In Persian (Farsi), “Zharfa” is written as ژرفا (Zharfā) and means depth, profoundness,
or the deep the place where the surface ends and a vast, boundless world begins.

Zharfa symbolizes the calm, stability, and quiet wisdom held beneath turbulent waves.

Just as the ocean carries its strongest truths in its deepest layers, Zharfa speaks to the inward journey calling us to discover our true essence, our soul’s roots, and the depth that lives beneath our story.

 

Your stories are part of who you’re becoming they help shape your identity, but they don’t have to define your future. When you understand them, honor them, and reshape them with intention, transformation becomes inevitable. I help people reconnect to who they are beneath the noise so they can live, lead, and love with greater alignment.

My name is Jarfa A. Wabs, MA, and my work lives at the intersection of identity, leadership, and human connection. I help people, leaders, couples, and families find clarity, alignment, and the courage to rewrite the stories that shape their lives.

I earned my Master of Arts in Marriage and Family Therapy with highest honors from Pepperdine University, following a Bachelor’s in Psychology. At the Pepperdine Community Counseling Center, I spent years walking beside individuals and families in their hardest seasons helping them name their pain, reclaim their voice, and step into a truer version of themselves. Clients often describe me as deeply genuine, incredibly empathic, and relentlessly committed to uncovering the heart of what matters most to them qualities that continue to shape how I show up in every room I enter.

For more than two decades, I’ve moved between boardrooms and therapy rooms  where million-dollar decisions and personal breakthroughs both begin with the same thing: a story waiting to be rewritten. I’m a rare mix of strategist, storyteller, and therapist  fluent in both emotional depth and business logic.

Today, as an Executive Coach, therapist, and narrative strategist, I help leaders and changemakers examine the stories they live by and intentionally rewrite them. I help leaders and changemakers bridge those worlds so they can lead from alignment, not exhaustion; from meaning, not momentum. I’ve partnered with global leaders to navigate change, strengthen resilience, and build cultures grounded in authenticity. All of my frameworks including the Anchored Me Method and the Anchored Leadership Method align the inner work of identity with the outer work of influence, turning values into a daily leadership practice.

If you’re navigating a transition, leading through complexity, or ready to step into the most anchored version of yourself I’d be honored to walk with you.

But my story did not begin in therapy rooms.


For nearly two decades, I built a career in business, commercial banking, finance, underwriting, portfolio management, sales, sales training, and leading human resources, leading teams, running multi-million-dollar divisions, and guiding organizations toward success. I worked with executives, senior leaders, and C-suite decision-makers  discovering that at the heart of every thriving business was the same essential truth: people and their stories. Even then, the conversations that mattered most to me were not about numbers or strategies, but about growth, resilience, and meaning. It was in those conversations that I realized I was already doing the work I was born to do.

My Therapeutic Style

Collaborative

Curious

Non-Pathologizing

I honor each client’s cultural background and personal narrative, creating a backdrop that not only respects who they are but amplifies the essence of who they want to become. I believe therapy is not about fixing people it is about illuminating the road they would prefer to walk, even when the world has tried to write a different script.

My Therapeutic Style

Collaborative

Curious

Non-Pathologizing

I honor each client’s cultural background and personal narrative, creating a backdrop that not only respects who they are but amplifies the essence of who they want to become. I believe therapy is not about fixing people it is about illuminating the road they would prefer to walk, even when the world has tried to write a different script.

 

At its core, my work is about identity and connection the anchors that hold us steady through life’s storms.

 

Whether guiding a couple toward deeper intimacy, helping an individual reclaim their voice, or supporting executives as they align leadership with authenticity, I see every client as a story in motion. My purpose is simple: to help those stories unfold with clarity, courage, and care.

When I’m not sitting with clients or coaching leaders, I find joy in dancing, kickboxing, painting, reading, writing, poetry, diving into ancient history, soaking up the arts, deepening my spiritual practice, and in the laughter of my husband, daughter, and son. These passions remind me daily of what I hope to offer others: presence, perspective, and the courage to live a story that is fully one’s own.

At its core, my work is about identity and connection the anchors that hold us steady through life’s storms.

 

Whether guiding a couple toward deeper intimacy, helping an individual reclaim their voice, or supporting executives as they align leadership with authenticity, I see every client as a story in motion. My purpose is simple: to help those stories unfold with clarity, courage, and care.

When I’m not sitting with clients or coaching leaders, I find joy in dancing, kickboxing, painting, reading, writing, poetry, diving into ancient history, soaking up the arts, deepening my spiritual practice, and in the laughter of my husband, daughter, and son. These passions remind me daily of what I hope to offer others: presence, perspective, and the courage to live a story that is fully one’s own.

In Their Words

"Without Jarfa's help, I wouldn't be able to speak into my people's lives the way I get to every day.

I was blessed by Jarfa and she made me a better manager and employee but also a better father, friend and husband.”

 

- Client E.B.

"She helped me break down complex self-concepts and motivations into tangible and actionable insights.

Working with Jarfa has truly been a transformative experience filled with hope, excitement, courage, and optimism!"

 

- Client Y.P.

Are you ready to rediscover the anchors of your life?


Through my guidance, explore the roots of your identity and relationships so every chapter of your story unfolds with clarity and courage.
 

Are you ready to rediscover the anchors of your life?


Through my guidance, explore the roots of your identity and relationships so every chapter of your story unfolds with clarity and courage.
 

CONTACT

Email: [email protected]
Phone Number: +949 357 0333

CONTACT

Email: [email protected]
Phone Number: +949 357 0333

 

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